Fashion Photography

Fashion has changed a lot over the years, but the way it is photographed remains the same. The processes are still the same; setting up the studio, getting the right equipment for the job, making sure the model(s) are comfortable in the studio, with what they're wearing or how they have to pose.

However, no matter how made-up the models are, how their natural beauty may shine through, the models are always subjected to "alterations", "modifications" or "manipulations" in the post-shoot. These are more common in fashion shoots, or to promote something, such as a perfume, or an music album/film production.


Notable occurances are film actors, both male and female, models who appear on the cover of magazines, including both male and female exclusive, as well as unisex magazines.
While some magazines (fashion) use the manipulation process to hide unsightly skin marks (spots, wrinkles, scars etc), some magazines (gossip mags) will avoid this. For example, if a fashion magazine was promoting a new Britney Spears album, or her latest perfume, these photos would go through the manipulation process, picking out all the spots and ugly marks on her skin, and "airbrush" over them, creating the appearance of smooth untouched skin.

While the gossip magazines would leave all this in, coming up with slogans and phrases which highlight this.

We see pictures, fashion or otherwise, of "perfect" women every day. Smooth airbrushed skin, make up, hair styled perfectly. This is most likely all a lie. It is creating an image that women all over the world feel they must adhere to, to be this "perfect" woman. It leads to illnesses such as anorexia and bulemia.

Men's health magazines such as FHM, and Men's Heath, often have images of ripped guys on the front, promoting the image that all men must look like Gods.

These kinds of images promote being super-skinny or being super-ripped to the point of illness, and while some people's bodies may be able to cope with this, due to metabolism and/or dietary requirements or choices